Poppy & Alfie is a cheerful and stylish children’s hair accessory brand founded in 2020 by Tori Jones. 

After having a little girl, I realised that not enough of the hair accessories I sought for my daughter were readily available or weren’t of a great quality, so I started to make my own using fabrics and embellishments I loved. 

I soon began making even more for family and friends, following the compliments my daughter would get and the questions of where the clips and bows had been purchased. 

Eventually I was encouraged to move into making the accessories full time, taking the leap out of the 9-5 lifestyle into something I love and can work around quality family time. 

All the accessories are hand made and of a limited run, with new stylish prints and fabrics sourced all the time.